SAMPS was previously Association of Commercial Professionals for Life Sciences (ACP-LS)

2013 Annual Meeting

The 2013 SAMPS Annual Meeting was held on September 19 - 20 in Philadelphia, PA, USA.

Program Co-chairs

Meeting Theme

The theme of the meeting was differentiation and alignment of sales and marketing. As the life science industry matures, companies are faced with unprecedented competition. In order to grow, life science product and service providers must find ways to differentiate in the market.  The 2013 SAMPS annual meeting focused on best practices in differentiation, as well as alignment of sales, marketing and other functions in order to develop and execute winning strategies.

Speakers and Topics

Strategic Outsourcing and Purchasing Trends in the Changing Drug Development Landscape
Ken Getz Director of Sponsored Research Programs & Research Associate Professor Tufts Center for the Study of Drug Development (CSDD) and Chairman, Center for Information and Study on Clinical Research Participation (CISCRP)

The Life Science Research Industry Landscape 
Robert Tinder PhD, Founder and Chief Scientific Officer, Proteaf Technologies and Adjunct Principal Research Scientist, Northeastern University

Persuading Scientists
Hamid Ghanadan Founder, The Linus Group and author of Persuading Scientists: Marketing to the World's Most Skeptical Audience

Differentiating Through the Challenger Sales Model
Matt Gallagher Director, Corporate Executive Board (CEB)

Social Media in the Life Sciences
Mary Canady, PhD, Founder, Comprendia and Founder, San Diego Biotechnology Network

Social Media in the Life Sciences
Darrell Gunter Founder & CEO, Gunter Media Group, Inc.

Social Media in the Life Sciences
Tamsen Webster SVP, Content Activation and Digital Strategy, Allen & Gerritsen

Enhancing Commercial Leadership Skills at all Levels of the Organization
Stephen Archer Founder, Spring Partnerships

Values Based Leadership - Why Does Who You Are and How You Do Things Trump What You Do?
Davis Taylor Founder, TAI Inc.

Differentiating Your Company with 21st Century Commercial Strategies
Jack Ball President, TyBall Associates

Commercialization Strategies for Life Science Suppliers
Guy Page, PhD Principal, The Pacific Biomarketing Group

Life Science Global Account Management
Tom Sellig Global Vice President Clinical Sales and Client Services, Covance

Driving Differentiation Through Systematic Assessment of Customer Satisfaction
Luis Gutierrez Executive Vice President & Chief Commercial Officer, Aptiv Solutions

Perceptions of Life Science Product Supplier Sales Professionals
Bill Kelly President of BioInformatics, LLC

Perceptions of Life Science Service Provider Sales Professionals
Jon Meyer Founder, Life Science Strategy Group

Perceptions of Life Science Service Provider Marketing
Cinda Orr President, Scorr Marketing

What is the role of marketing in tomorrow's Life Science company?
Julian Stubbs
Founder & Senior Brand Strategist, UP THERE, EVERYWHERE

Being different – Marketing strategies to create greater competitive advantage
Joe Bedford, PhD, Global Vice President of Marketing, Taconic

Brand or bland? Supporting a differentiated market position with a strong brand
Andy Bertera, Executive Director of Marketing, New England Biolabs

Differentiation: Competing on your terms or theirs?
Susan Bish, Chief Marketing Officer, Bottom Line Technologies

Optimization of Lead Generation Models for the Life Science Market
Deepak Mistry, Director, Strategic Development & Marketing, Panasonic Healthcare




































Companies in attendance

AbCam, Affymetrix, Allen & Gerritsen, ALPCO Diagnostics, Aptiv Solutions, Bioinformatics, BMG Labtech, Bottom Line Technologies, Bruker Daltronic, CEB, Cell Signaling Technologies, Clinpace, Comprendia, Covance, Elucid Bioimaging, GE Healthcare, Gilson Inc., Gunter Media Group, Hycult Biotech, Idexx, Immundex, Intellicyt, KeraFast Inc, Lab Corp, Life Science Strategy Group, Luminex, Media Matrix, New England Biolabs, New Brunswick Scientific, Novus Biologicals, NuAire, Optum Insights, Pacific Biolabs, Pacific Biomarketing, Pacific Biosciences, Panasonic Healthcare, Paragon Solutions, Proteaf Technologies, Qiagen, Quest Diagnostics, Razor Profiles, Research Diets, Science Magazine, Scienon, Scientist Solutions, Scorr Marketing, Seahorse Bioscience, Spin Sciences, Stellar Meetings, Taconic, TAI, Tecan, The Linus Group, Tufts CSDD, TyBall Associates, Up There Everywhere, Waters, Worthington Biochemicals

Titles of attendees

Account Director, Account Manager, Business Development Manager, CEO, Chief Marketing Officer, Chief Scientific Officer, Clinical Account Manager, Digital Editorial Director, Director of Business Development, Director of Commercial Operations, Director of Marketing, Director of Research, Director of Sales, Director Strategic Development and Marketing, Director, Marketing Communications, Eastern Region Manager, Fellow, Founder, General Manager, International Marketing Director, Life Science Account Manager, Manager Global Marketing, Manager Technical Sales and Support, Market Development Manager, Marketing Communications and Product Coordinator, Marketing Communications Manager, Marketing Director, Marketing Leader, Marketing Manager, National Sales Manager, President, Product Manager, Sales Manager, Senior Account Manager, Senior Director Business Development, Senior Director of Marketing, Senior Marketing Manager, Senior Program Manager, Senior Technical Sales Consultant, Senior Vice President, Content Activation, Strategic Account Manager, VP Business Development, VP Commercial Excellence, VP Global Accounts, VP Global Marketing, VP Marketing, VP NA Market Development, VP of Marketing and Business Development, VP of Sales, VP Operations, VP Sales and Client Services, VP Sales and Marketing, VP US Operations

SAMPS, Sales And Marketing Professionals in Scientific research, is the first and only organization dedicated to sales and marketing professionals within the life sciences.

The association’s goal is to serve its members who work in commercial roles for life science products and services companies and associated businesses, globally.
SAMPS was previously named ACP-LS. We feel that SAMPS more clearly describes the membership, and will form a better foundation from which to expand this membership globally. 
© Copyright 2019 -SAMPS-serving Sales And Marketing Professionals in Scientific research 
All Rights Reserved
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