SAMPS was previously Association of Commercial Professionals for Life Sciences (ACP-LS)

2014 Annual Meeting

The 2014 SAMPS Annual Meeting was held on September 18 - 19, 2014 at the Boston Marriott Quincy in Quincy, Massachusetts, US

Meeting Theme - Strategy Becomes Reality

The theme of the 2014 SAMPS Annual Meeting was "Strategy Becomes Reality". The world of life science product and service suppliers is changing very rapidly. The digital economy makes everything happen at warp speed. New tools emerge and evolve continually. Roles and relationships change. Strategies become realities almost overnight.

This 2014 Annual Meeting of the SAMPS, examined how technological change impacts life science product and service suppliers and what marketers and sales professionals can do to leverage these changes to their greatest advantage. Speakers and attendees considered the challenges of understanding, learning, and implementing new technologies; of staying competitive when constraints are tight; and of adjusting roles and relationships to meet changing needs.

The meeting presented a slate of prestigious thought leaders offering insights on a range of strategic and tactical topics. In addition, the meeting offered a series of interactive breakout sessions, each focused on a specific topic of interest and chaired by a subject matter expert. These focused sessions provided the chance to explore important issues in depth and gain practical guidance from the experiences of other commercial professionals.

Speakers and Topics

The Return of the Company Website
Hamid Ghanadan, President, The Linus Group, and author of Persuading Scientists: Marketing to the World's Most Skeptical Audience

The DNA of Demand Generation: Developing a Life Science Model for Customer Engagement and Conversion
Deepak Mistry, Director of Strategy and Marketing

Growing Your Business in a Flat Market
Kristine Marshall, Senior Director of Marketing, Davita Clinical Research

Your Handbook of Digital Marketing for Today and Tomorrow
Catherine Juon, President, Beyond Startup, LLC

Content Marketing Best Practices and Available Tools
Krystle Buntemeyer, Senior Director, Account Services and Strategy, SCORR Marketing

Effective Marketing and Sales With Limited Resources
Jack Ball, President, Tyball Associates

Competing in a Digital World
Aaron Burke, Head of Sales and Marketing, Pacific BioLabs

Is #Branding Still Relevant in a #Digital World?
Julian Stubbs, Founder and Senior Brand Strategist, UP THERE, EVERYWHERE

Plan Your Marketing as if You Were a Start-up
Guy Page, PhD, President, The Pacific Biomarketing Group

Best Practices in Developing an Influential KOL Program
Joni Bradley, President and CEO, JB Ashtin

The Best Sales and Marketing Practices – a Comparison of Small and Large Service Organizations
Kevin Goudreau, Vice President Commercial Affairs, Davita Clinical Research

The Best Sales and Marketing Practices – a Comparison of Small and Large Service Organizations
Tom Sellig, Global Vice President Clinical Sales and Client Services, Covance

Hiring and Motivating Top Sales Talent
John Nilon, President and CEO, JN Associates, Inc.

The Superior Customer Experience: What Is It, How Do You Develop It and How Do You Use It?
Carlton Hoyt, President and CEO, BioBM Consulting

Ten Ways to Grow – Without Product Differentiation
Stephen Archer, Founding Partner, Spring Partnerships

Voice of the Customer – How Do You Get It, Interpret It, and Communicate It
Chuck Drucker, Director Commercial Operations, Quest Diagnostics Clinical Trials and President, SAMPS

Shall We Do It Like Fashion Retail? Managing Expectations When Applying B2C Best Practice to Life Science Sales and Marketing
Andreas Hochberger, Head of Global Marketing Management Life Sciences, Qiagen


































Program Team

2014 SAMPS Annual Meeting Program Team, accountable for assuring the program content meets the needs of members and attendees, consisted of commercial professionals, who collectively have experience in all aspects of commercializing life science products and services sold to organizations (academic, government and commercial) that perform research, discovery, development, and manufacturing of pharmaceutical, biopharmaceutical, medical device, and diagnostic products and therapies.


Guy Page, PhD, Principal of Pacific Biomarketing Group

Guy PageGuy Page, Principal of Pacific Biomarketing Group, has a long history in the science and the business of Life Sciences. After an extensive research career, including post-doctoral appointments at UCSF, Massachusetts General Hospital and MIT, he entered the Life Science business world. Beginning his career at Promega, he has created and led Marketing and Sales programs at diverse companies, including Gelman Sciences (now part of Pall Corporation), Genisphere, BD Biosciences, Amnis Corporation, AMG, Adaptive Biotechnologies and IntegenX.

Most recently, Dr. Page created the Pacific Biomarketing Group to serve the Life Science marketing and sales community with a suite of strategic and tactical marketing and sales support services. Pacific Biomarketing has helped numerous clients with strategic marketing planning, messaging and branding, web site design and implementation, communications planning, content management, marketing automation, tactical marketing marketing/sales integration and more.

Kevin Goudreau, Vice President, Commercial Development, DaVita Clinical Research

Kevin_GoudreauKevin Goudreau leads Commercial Development at DaVita Clinical Research and brings over 25 years of experience in the life sciences industry with positions of increasing responsibility at two of the industry leaders, Covance and Primedica Corporation. He has specific experience in the creation, development, and management of both North American and global sales organizations.

Prior to joining DaVita Clinical Research (DCR), Mr. Goudreau was global director of sales for clinical pharmacology and early clinical development at Covance, having previously held positions as global director of sales for both clinical pharmacology and as the director of strategic accounts. He also held a number of posts at Primedica Corporation, including director of business development and sales administration manager. Mr. Goudreau received a B.A. in biology, as well as an MBA from Anna Maria College in Paxton, MA.

Team Members

Name Job Title Company Area
Geri Beyer VP, Global Business Development Almac Clinical Technologies Services – Sales
Aaron Burke Director of Business Development Pacific BioLabs Services – Sales
Michael Greene Senior BioResearch Marketing Manager IDEXX BioResearch Services – Marketing
Lisa King Director of Marketing Aptiv Solutions Services – Marketing
Wendy Weise Director, Marketing Communications Pacific Biosciences Services – Marketing
Mike Cammarata Sales Consultant Products – Sales
Deepak Mistry Director, Strategic Development & Marketing Panasonic Healthcare Products – Marketing
Sheila Burns Marketing Director Building 12 Communications Products – Marketing
Bill Kelly President BioInformatics LLC Products – Marketing
SAMPS, Sales And Marketing Professionals in Scientific research, is the first and only organization dedicated to sales and marketing professionals within the life sciences.

The association’s goal is to serve its members who work in commercial roles for life science products and services companies and associated businesses, globally.
SAMPS was previously named ACP-LS. We feel that SAMPS more clearly describes the membership, and will form a better foundation from which to expand this membership globally. 
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