SAMPS was previously Association of Commercial Professionals for Life Sciences (ACP-LS)

2015 Annual Meeting

Speakers and Topics

Keynote Speaker: If I Knew Then What I Know Now
David Weber, Chief Commercial Officer, Affymetrix

Keynote Speaker: Storytelling in Corporate Communications and Screening of On Beauty
Joanna Rudnick, Creative Director, The Linus Group

Life Science Products and Services Customer Panel Discussion
Bill Kelly, President, BioInformatics

Strategic and Cultural Change in Large Commercial Organizations
Tom Sellig, Senior Vice President of Sales at Patheon

Bringing Design Innovation to Life Sciences Instrumentation
Joseph Lee, Senior Director, Design Innovation & Cloud Strategy, Thermo Fisher Scientific

The Future Model for Demand and Conversion: Rethinking the Life Science Marketing System
Deepak Mistry, Director of Strategic Planning at Panasonic Healthcare

Leveraging Retargeting Strategies to Re-engage Visitors
Sean Brunner, Director of Digital Marketing, Bio-Techne

Marketing and Selling with Insight
Stephen Archer, Principal, Spring Partnerships

Sales and Marketing Systems
Marilyn Cox, Marketing Pricipal – Industry Center of Excellence, Oracle

Creating Core Commercial Processes and Metrics; Navigating Commercial Change in Small Companies
Joe Flynn, Executive Vice President and Chief Commercial Officer at Seventh Wave Laboratories LLC

Sales and Marketing Bootcamp (Pre-meeting Workshop)
Guy Page, Pacific Biomarketing Group

Case Studies in SEO and Banner Ad Placement to Support Product Positioning
Garima Mehta, Manager of eBusiness, Affymetrix

Product and Market Development in Emerging Markets
Gloria Young, Current Principal at Young Burke Associates and former VP Global HIV/AIDS Initiative at BD Biosciences

Recruiting and Retaining Sales and Marketing Talent in the Life Sciences
Steve Spotts, Principal, Spotts Enterprises, LLC

Bringing the Market to You: The Strategic Imperative of Effective Product Positioning
Michael Long, Principal and Chief Strategist at The Linus Group

Brand Position for Service Organizations
Lauren Naughton, Business Development, SCORR Marketing

Making Informed Purchasing Decisions (Primary Research Results)
Laurie Faraday, East Region Sales Manager, Science/AAAS

Building A Startup Sales Team
Howard Goldstein, Head of Strategic Initiatives, GenapSys Inc.

Program Team

The Annual Meeting Program Team is accountable for assuring the program content meets the needs of members and attendees. The team consists of commercial professionals, who collectively have experience in all aspects of commercializing life science products and services sold to organizations (academic, government and commercial) that perform research, discovery, development, and manufacturing of pharmaceutical, biopharmaceutical, medical device, and diagnostic products and therapies.


Stephanie Peacock, Life Science Consultant

Stephanie PeacockStephanie has over 20 years of experience in the life sciences and has held sales and marketing positions in both start-up and fortune 500 companies. She has held positions including Director of Marketing and Director of Marketing Communications and has specialized in marketing research reagents to life scientists for the past 10 years. Stephanie is currently an independent consultant specializing in brand positioning, online marketing, and marketing ROI for emerging biotech companies.


Program Team

Name Job Title Company Area
Joe Flynn Chief Commercial Officer Seventh Wave Laboratories Services – Sales
Michael Greene Director of Marketing GenoTyping Center of America Services – Marketing
Joe Bedford EVP, Strategic Marketing Huntingdon Life Sciences Services – Marketing
Steve Spotts Principal Spotts Enterprises, LLC Products – Sales
Deepak Mistry Director, Strategic Planning (America & Europe) Panasonic Healthcare Products – Marketing
Andy Bertera Executive Director of Marketing New England BioLabs Products – Marketing
Bill Kelly President BioInformatics LLC Products – Marketing
Stephen Archer Principal Spring Parnterships Commercial Excellence

In addition to the team of individuals assembled annually to join the program team, the program team is supported by the SAMPS Board of DirectorsSAMPS Advisory Board, and SAMPS Management Team, as well as many other volunteers who have taken an active role in developing the program over the past few years.


Gold Sponsors


















SAMPS, Sales And Marketing Professionals in Scientific research, is the first and only organization dedicated to sales and marketing professionals within the life sciences.

The association’s goal is to serve its members who work in commercial roles for life science products and services companies and associated businesses, globally.
SAMPS was previously named ACP-LS. We feel that SAMPS more clearly describes the membership, and will form a better foundation from which to expand this membership globally. 
© Copyright 2019 -SAMPS-serving Sales And Marketing Professionals in Scientific research 
All Rights Reserved
envelope-ocrossmenu linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram