Director, Strategic Business Development
Affymetrix, now a part of Thermo Fisher Scientific
Conducting business in the Life Sciences Industry today is both exciting and tumultuous. Advancements and discoveries in both the public and private sectors propel the field forward. However, decreased private spending coupled and a slashed NIH budget have made getting your fair share of the business even more challenging. Overcoming these challenges, increasing sales in the Life Sciences, is an art - the foundation of that art is Strategic Account Planning and management.
The ideal portfolio is packed with high-value clients who, faced with a complex buying landscape, consistently understand why your products (or services) are the best choice for them. Strategic Account Planning enables you to showcase your value in a more personalized way that also increases the effectiveness of your sales process. Improved sales with a better customer experience.
In the Strategic Account Planning session, we will explore the best practices in Strategic Account Planning for the Account Manager, their first line manager and others. The best strategic account plans:
The Strategic Account Planning session will cover a number of scenarios (new, old, existing accounts) because every team has different business goals. If you work in…
Then this is the session for you.