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SAMPS was previously Association of Commercial Professionals for Life Sciences (SAMPS)

EARLY RESULTS: Survey of App Usage in Commercial Life Science

October 15, 2015

In the previous issue of Commercial Matters, the Association launched a survey to find out if smartphone applications for sales and marketing in the life sciences were valuable to the SAMPS community. Here are some early results.

Five out of nine respondents said that their company has at least one app that supported sales or marketing.

Most (7 of 9) can envision an app that would help with marketing or sales. One respondent wasn't sure. Interestingly, 5 of 9 respondents believe that scientists will see these apps as impractical or of no benefit.

The survey continues. Enter your observations and help spread the word. Thanks for your continuing support.

Given these preliminary data, is it possible to create smartphone apps that scientists can use in the lab? And can their usefulness for companies extend beyond marketing and sales, for example, into product development?

I interviewed staff at numerous commerical life science products and services companies and discovered the breadth of applications for both product and service companies in our industry. The results provide a glimpse of what the future of smartphone apps in the lab might look like.

It turns out that there are at least 8 ways that smartphone apps are used for marketing or sales in the life sciences, which has given rise to companies such as FatStax and Grand Interactive.

Given the migration to mobile, the value of apps to all parties in the sales process is only going to grow.

SAMPS, Sales And Marketing Professionals in Scientific research, is the first and only organization dedicated to sales and marketing professionals within the life sciences.

The association’s goal is to serve its members who work in commercial roles for life science products and services companies and associated businesses, globally.
 
SAMPS was previously named ACP-LS. We feel that SAMPS more clearly describes the membership, and will form a better foundation from which to expand this membership globally. 
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