Mike DeMayo, Global Head of Sales and Marketing at Invivoscribe
How does your organization utilize forecasts? Sales forecasts have a major impact upon operations, finance, cash flow, marketing and resource management therefore, consistently accurate forecasts are an essential component to a successful business. The process and practice of driving high levels of forecast accuracy can be complex however, by developing, tweaking and embracing supportive reports the overall forecasting process can be improved to become more precise.
These reports may be product or client focused providing orthogonal data to the company that allows better decision making. Dashboards that dynamically and graphically represent some of these reports are central pieces in the manager – sales professional forecast discussion.
This session will explore best practices in the sales operation function with clear and meaningful real world examples. We will also discuss the interconnectivity between commercial culture and accurate forecasting.
Consistently accurate forecasts enable companies to:
Reports versus Dashboards: