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SAMPS was previously Association of Commercial Professionals for Life Sciences (ACP-LS)

Let Life Science Marketing Analytics Lead the Way

October 23, 2016

Given the abundance of marketing tactics, the limitations of finite budgets and the increasing levels of accountability faced by life science marketers, one question comes to mind. How do you allocate resources to maximize your return on investment (ROI)?

Historically, making educated choices has meant relying on instincts, gut intuition and perhaps an incomplete collection of snapshots describing how certain tactics or channels have performed recently. Whether you're a start-up motivated to maximize the distance of every marketing dollar or an established company with a robust marketing department, but multiple stakeholders scrutinizing your budget, are you truly comfortable carving out a path forward based on speculation?

Here is where marketing analytics bridge the gap between the intimidating scope of marketing measurement and the freedom to make confident, data-driven decisions.

What do marketing analytics entail?

Conventional wisdom perpetuates the notion that marketing analytics are synonymous with website traffic, click-through rates (CTRs) and trade-show leads. However, each metric is a barometer through which to assess the health of campaigns or channels within a defined time period.

Instead, marketing analytics is a holistic process, outlined in Figure 1. Precise objectives dictate corresponding metrics and the resulting data is analyzed before a course of action is determined and optimized over time.1

SAMPS, Sales And Marketing Professionals in Scientific research, is the first and only organization dedicated to sales and marketing professionals within the life sciences.

The association’s goal is to serve its members who work in commercial roles for life science products and services companies and associated businesses, globally.
 
SAMPS was previously named ACP-LS. We feel that SAMPS more clearly describes the membership, and will form a better foundation from which to expand this membership globally. 
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