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SAMPS was previously Association of Commercial Professionals for Life Sciences (ACP-LS)

Podcasts

Life Science Marketing Radio

Interviews with industry leaders and marketing experts provide practical examples to help life science marketers be more successful. Topics range from social media strategies and content marketing to the interface between sales and marketing to how to change an organization through marketing communications.

Press Release

Episodes

Driving Sustainability into the Product

I think we can all agree sustainability is important. But how does it contribute to ROI? How do you incorporate it into your business? And is there a competitive advantage to be gained from doing that? Jeffrey Whitford is Head of Global Corporate Responsibility and Life Science Branding at Merck KGaA, Darmstadt, Germany. While they […] The post Driving Sustainability into the Product appeared first on Life Science Marketing Radio.

Technical SEO: 3 Things You Can Do Right Now to Improve Your Ranking in Search Engines

Google cares about more than what it sees on the page or the number of backlinks you have from other sites. Those are important, but technical SEO (search engine optimization) can be easier to implement and make a difference in where you show up in the results. In this interview, Tomas Fonseca shared the tools […] The post Technical SEO: 3 Things You Can Do Right Now to Improve Your Ranking in Search Engines appeared first on Life Science Marketing Radio.

Using Power and Influence for Persuasion

Sarah Osteen is a leadership coach and works with organizations frequently around communication issues. A common topic is the concept of persuasion and how to use your power and influence to change the ideas and behaviors of others. Sarah defines power as your “willingness and ability to influence behaviors or someone’s values or attitudes and […] The post Using Power and Influence for Persuasion appeared first on Life Science Marketing Radio.

Give Your Audience a Happy Surprise with Geotargeting

This is a special episode with Jeremiah Worth, VP of Client Strategy at CG Life and guest host Hilary Graham, Director of Scientific Marketing and Applications at Luminex Corporation. You may have heard of geotargeting, but you might be sceptical like I was. That may change after you hear this. Not convinced location based marketing is right for […] The post Give Your Audience a Happy Surprise with Geotargeting appeared first on Life Science Marketing Radio.

Qiagen Switches to a Centralized Approach to Marketing Communications

Large companies frequently bounce between two approaches to marketing communications. Should each unit do its own marketing or should there be one central “agency” responsible for serving all the internal customers? Or something in between? Qiagen has recently adopted the centralized internal agency approach. Dennis Fink shared with me the thinking behind that, what it […] The post Qiagen Switches to a Centralized Approach to Marketing Communications appeared first on Life Science Marketing Radio.

Narrative Storytelling

We’ve talked about narrative storytelling on the podcast before, usually in the context of video. In this episode, I’m sharing an example of what it sounds like in a podcast. Or rather, what it feels like. Because the emotional component is key. The story is relevant to my life science audience as it’s about an organization […] The post Narrative Storytelling appeared first on Life Science Marketing Radio.

Is Your Brand Invincible?

Is your brand ready to respond in a crisis? And could you come out of it stronger than ever? If so, then you have an invincible brand. Melissa Agnes is a crisis management expert and she passed along valuable information that everyone should at least be aware of. You don’t have to have a product […] The post Is Your Brand Invincible? appeared first on Life Science Marketing Radio.

Why You Should Implement a Digital Asset Management Tool

Do you ever wonder if the document or presentation you’ve been using for marketing or sales is the most up to date version available? Would you even know where to look to be sure? A Digital Asset Management system or DAM can serve as a single source of “truth” for any digital asset in your […] The post Why You Should Implement a Digital Asset Management Tool appeared first on Life Science Marketing Radio.

The Importance of Understanding Your Customer

You’ve got to understand your customer. That sounds like marketing 101. But we may overlook why that is so important for your business. Paul Orange, GM of eCommerce at GE, explains what you may be missing. It’s not just so you can sell the right solution. CEB, the Corporate Executive Board, says that the the […] The post The Importance of Understanding Your Customer appeared first on Life Science Marketing Radio.

Hamid Ghanadan: Three Changes to Make Your Marketing 10X More Effective

The practice of marketing is changing quickly with new technologies and channels. But using those effectively requires deep understanding of typical human behavior. As human beings, scientists behave surprisingly predictably if you know how to connect with them and encourage them in specific ways. In this podcast, I talked to Hamid Ghanadan to explore three […] The post Hamid Ghanadan: Three Changes to Make Your Marketing 10X More Effective appeared first on Life Science Marketing Radio.

Transparency and Corporate Storytelling

I saw this article from Jennifer Oladipo that she shared on LinkedIn. Jennifer has been on the pod before and I like the topic so I asked her to come on again and talk about transparency and corporate storytelling. Sincerity sells, so dig deep Rather than tell people how great your company is (no […] The post Transparency and Corporate Storytelling appeared first on Life Science Marketing Radio.

Measuring Content Marketing for Life Sciences

How do you tie your investment of money and effort in content marketing to actual revenue? In this episode, I talk to Chuck Miller of the Market Element about the specifics of measuring content marketing. He describes a process looking both forward and backward for understanding what works and what hasn’t and then planning a […] The post Measuring Content Marketing for Life Sciences appeared first on Life Science Marketing Radio.

Using Google Analytics to Make Better Decisions

Google Analytics is a handy tool right out of the box for understanding your website performance. But if you spend a little more time inside the application you can get some very useful information that will help you make better decisions about your marketing. I sat down with Jon Meck of LunaMetrics at the SAMPS […] The post Using Google Analytics to Make Better Decisions appeared first on Life Science Marketing Radio.

Using Data to Discover Opportunities in Life Science Marketing

How can you spot trends in research to be more effective with your marketing efforts? What type of publicly available data will let you do that? And once you’ve spotted a trend, what then? These were the questions we discussed at a session I moderated last October at the SAMPS Annual Meeting. Aaron Sorensen showed […] The post Using Data to Discover Opportunities in Life Science Marketing appeared first on Life Science Marketing Radio.

How to Find New Leads Through Social Media

…we set out to become a more approachable company and in the end, it helped us also to fill the sales funnel in a really, really massive way. Social media can be overwhelming, but you can get a return on your investment if you commit to doing it right. Johannes Amon proved that at Zeiss […] The post How to Find New Leads Through Social Media appeared first on Life Science Marketing Radio.

Illumina Created a Podcast to Grow the Genomics Market

Illumina has significant market share in genomics. How would they reach beyond their current users to grow the market for genomics analysis? A podcast of course! Paul Bromann is a Scientific Liaison and the host of the Illumina Genomics podcast, a 15-minute program where he talks to scientists about how they are using genomics technology in […] The post Illumina Created a Podcast to Grow the Genomics Market appeared first on Life Science Marketing Radio.

How to Make Your Content Marketing 25% More Efficient

Ian Lurie knows how to make content marketing work. I interviewed him after his presentation at the SAMPS Annual Meeting last October. He shared a lot of ideas and resources to help all of us make our content marketing more efficient, from ideation to analytics. Ian is not a fan of brainstorming. If you know […] The post How to Make Your Content Marketing 25% More Efficient appeared first on Life Science Marketing Radio.

Conversation Skills You Need to Get What You Want

…conversations lead to relationships, relationships create opportunities, opportunities lead to sales…-Phil M Jones I find a conversations challenging in some situations. Hosting this podcast has helped, but I still struggle sometimes. In this episode, Phil Jones walks me through some situations (networking, selling, persuading your boss) and how to guide those conversations to get mutually […] The post Conversation Skills You Need to Get What You Want appeared first on Life Science Marketing Radio.

Understanding Your Brand with The Red Thread

Tamsen Webster told me ” Most organizations don’t know why they act the way that they do.” That’s a big problem for branding, because the gap between what is likely your aspirational brand (how you want to be seen) and your actual brand (the attributes that really distinguish you) makes communication and execution difficult. The first […] The post Understanding Your Brand with The Red Thread appeared first on Life Science Marketing Radio.

How Life Science Sales and Marketing Will Evolve with Artificial Intelligence

Ethan Kopit assures me that artificial intelligence is going to make out jobs easier and more interesting. Rather than replacing us, it’s going to automate the routine tasks we shouldn’t be spending time on anyway. And it will help us do somethings that just aren’t possible right now. AI depends on machine learning. This is […] The post How Life Science Sales and Marketing Will Evolve with Artificial Intelligence appeared first on Life Science Marketing Radio.

Personalizing the Customer Experience via Web Portals

It’s becoming easier than ever to personalize every bit of a customer’s digital experience with your company, from the web to the products they have in their lab. This is good news in many ways. Keith Osiewicz returned to LSMR to explain what the future of personalization via web portals looks like. It’s more likely […] The post Personalizing the Customer Experience via Web Portals appeared first on Life Science Marketing Radio.

The Importance of Market Share and How to Get It

Companies with significant market share have a huge advantage over the competition. It’s a form of social proof that has a big impact on a customer’s buying decision. Mike Cammarata returned to LSMR to talk about why market share is so important, the mistakes smaller companies make that keep them from getting it and where […] The post The Importance of Market Share and How to Get It appeared first on Life Science Marketing Radio.

How Virtual Reality Will Change Life Science Marketing

It’s here. The future, that is. I got to experience virtual reality at the SAMPS annual meeting in Boston last month. Then I sat down with Chris Bybee, the president of Raindrop, to talk about virtual, augmented, and mixed reality. He explained the differences between them but more importantly, the impact these technologies will have […] The post How Virtual Reality Will Change Life Science Marketing appeared first on Life Science Marketing Radio.

Focusing on the Nitty Gritty of Buyer Personas for Better Lead Generation and Conversion

Knowing your audience is essential for any type of successful communication. If you are doing content marketing, you probably have a few different types of people in your audience, even for the same product. The more specifically you can address their needs, the better your results will be. Buyer personas help your content creators find […] The post Focusing on the Nitty Gritty of Buyer Personas for Better Lead Generation and Conversion appeared first on Life Science Marketing Radio.

40 Minute Sales Training: The Customer Buying Process

Sales people may have a process that’s been taught for along time, but customers have their own process for buying. It’s important to know the difference. Mike Cammarata has extensive experience as a sales manager and director selling life science instruments. He joined me on the podcast to share his expertise. Both sales and marketing […] The post 40 Minute Sales Training: The Customer Buying Process appeared first on Life Science Marketing Radio.

How Waters Manages the Shift from a Technology Focus to a Customer Focus

Many life science companies are shifting from a focus on technologies to be more focused on their customers. I asked Jeff Mazzeo, VP of Marketing at Waters Corporation, “What’s driving that shift?” He told me, “Customers are changing.” They are no longer technical experts, but people who are being asked to analyze huge numbers of […] The post How Waters Manages the Shift from a Technology Focus to a Customer Focus appeared first on Life Science Marketing Radio.

How Artificial Intelligence Can Dramatically Improve Your Pay Per Click Campaigns

Do you ever wonder about all the clicks you pay for that aren’t relevant to your offering? Even if you have built a pretty good exclusion list, you could still be wasting money. It’s not reasonable to expect a human being (or a team of them) to imagine all the irrelevant terms that the rest of the […] The post How Artificial Intelligence Can Dramatically Improve Your Pay Per Click Campaigns appeared first on Life Science Marketing Radio.

3 Marketing Lessons from an ESPN Podcast

ESPN is in the storytelling business. Sports are nothing but stories in which we imagine ourselves as players in some way. “What does it feel like to…” The Trials of Dan and Dave is a fascinating story with a few twists and interwoven plot lines about 2 athletes and a shoe company. It’s also a marketing story with 3 […] The post 3 Marketing Lessons from an ESPN Podcast appeared first on Life Science Marketing Radio.

How You Can Become an Exceptional Leader

Not just great. Exceptional. You know someone who fits this description. It’s someone you admire. He or she has a seemingly magical ability to drive a vision and make things happen. If you’d like to become one of these people, I’ve got good news for you. You can greatly improve your performance by getting really good […] The post How You Can Become an Exceptional Leader appeared first on Life Science Marketing Radio.

Growing Your Business with Customer Loyalty Events

You’ve probably heard me say, “The most effective marketing you can do is to keep an existing customer happy.” In this episode, I spoke with Bonni Scepkowski of Stellar Meetings and Events about how to do that on a large scale and even turn it into something you can charge for. This type of content […] The post Growing Your Business with Customer Loyalty Events appeared first on Life Science Marketing Radio.

Best of LSMR – Volume 3 – Content Marketing

I pulled together some highlights from the last year, all related to the topic of content marketing in the life sciences. 1:30 Andy Bertera – How NEB Owns the Buyer’s Journey How NEB sees the Buyer’s Journey The importance of experimentation 9:00 Joan Boyce of Biocompare – How to Use an Editorial Calendar Like a Media Boss […] The post Best of LSMR – Volume 3 – Content Marketing appeared first on Life Science Marketing Radio.

How A Content Strategist Collaborates with Peers to Master Execution

We’ve talked frequently on this podcast and on my blog about developing a content strategy. This episode looks at it from a different angle. It’s about how to coordinate and execute your strategy working with your peers in design, analytics, media, IT etc. Buddy Scalera is a content strategist at The Medicines Company with 17 years of experience in healthcare […] The post How A Content Strategist Collaborates with Peers to Master Execution appeared first on Life Science Marketing Radio.

Use an Editorial Calendar Like a Media Boss to Streamline Your Content Marketing

Joan Boyce knows the publishing business. So who better to talk to about how an editorial calendar is really used by a media company and how to make one for your life science content marketing program? The idea is pretty simple. The editorial calendar is a means to organize content and publishing schedules. But the value […] The post Use an Editorial Calendar Like a Media Boss to Streamline Your Content Marketing appeared first on Life Science Marketing Radio.

Connecting Life Science Marketing Budgets to Outcomes

Life Science marketers have lost the link between strategy and execution. The goals they are looking to achieve are often replaced with activities they think they should do. As a result, according to Adobe, 60% of what you’re spending could be wasted. It’s important, first of all, to know what you want to achieve and then […] The post Connecting Life Science Marketing Budgets to Outcomes appeared first on Life Science Marketing Radio.

Using Account Based Marketing and Sales to Find Untapped Potential Revenue

Account Based Marketing is a popular topic right now. What does it look like in the life sciences market? Ethan Kopit, a co-founder of Acenna Data explained it to me very well. Although it has a lot in common with key account management, it’s not exactly the same. The focus, in his view, is on […] The post Using Account Based Marketing and Sales to Find Untapped Potential Revenue appeared first on Life Science Marketing Radio.

Life Science Marketing Agencies: The RFP is Dead

This episode is primarily aimed at life science marketing agencies but in-house marketers will learn a few things about how to build better relationships with agencies and improve the selection process. For even more on that, listen to the previous episode Connecting Life Science Marketing Budgets to Outcomes.   Companies don’t always come to the table […] The post Life Science Marketing Agencies: The RFP is Dead appeared first on Life Science Marketing Radio.

Connecting Life Science Marketing Budgets to Outcomes

Life Science marketers have lost the link between strategy and execution. The goals they are looking to achieve are often replaced with activities they think they should do. As a result, according to Adobe, 60% of what you’re spending could be wasted. It’s important, first of all, to know what you want to achieve and then […] The post Connecting Life Science Marketing Budgets to Outcomes appeared first on Life Science Marketing Radio.

How Branding and Marketing Were Key to This Life Science Startup’s Valuation

A life science startup that isn’t thinking so much about branding and really focused only on technology, might be missing an opportunity. Echo Laboratories manufactures a revolutionary microscope that works in both an upright and inverted configuration. But like any startup, a great product doesn’t always ensure success. They were working out of the CEO’s apartment when they […] The post How Branding and Marketing Were Key to This Life Science Startup’s Valuation appeared first on Life Science Marketing Radio.

How to Establish Authority by Helping Google Understand Your Niche

Life science marketers have an opportunity to both learn from Google and help draw the roadmap Google uses to understand your niche. Google’s objective is to rank content that either helps somebody complete a task or answer a question. Hans Kaspersetz of Arcteric joined me to share some strategies for creating content that ranks better based on research and […] The post How to Establish Authority by Helping Google Understand Your Niche appeared first on Life Science Marketing Radio.

Can You Really Develop a Content Marketing Strategy in an Online Workshop?

Well yes, of course you can. In this short solo episode I explain why an online workshop is ideal for both small and large companies. The reasons are different, but there are benefits for both. I go over the outline of my workshop and how it works spending an hour or two each week for […] The post Can You Really Develop a Content Marketing Strategy in an Online Workshop? appeared first on Life Science Marketing Radio.

Why Hiring the Most Qualified Person Might Be a Mistake

Steve Jobs said hiring is one of the most important skills a manager can have. Bob Penney is passionate about building teams. Not in the sense of “Let’s all go rock climbing.” Rather it’s assembling a collection of people who can work together to accomplish something significant. But surprisingly, this doesn’t mean he is always […] The post Why Hiring the Most Qualified Person Might Be a Mistake appeared first on Life Science Marketing Radio.

The Tables Are Turned: An Interview with Chris Conner

After 55 episodes of Life Science Marketing Radio, my good friend and colleague, David Shifrin, decided it was time to flip things around and interview me. We talked about the vision for both my consultancy and for the podcast itself. David has noticed some recurring themes in the podcast around career development. I explained why […] The post The Tables Are Turned: An Interview with Chris Conner appeared first on Life Science Marketing Radio.

How New England BioLabs Owns the Customer Journey

New England BioLabs has been ranked at the top of life science companies for its Customer Experience. How they do that? And how they think about elements of the customer journey as contributing to that experience? About my guest: Andy Bertera is Executive Director of Marketing at New England BioLabs where he is accountable for NEB’s global marketing activities, […] The post How New England BioLabs Owns the Customer Journey appeared first on Life Science Marketing Radio.

REPLAY Case Study: How a Life Science Startup Uses Lead Scoring to Optimize Sales Efforts

A life science startup with a narrow portfolio needs to ensure that its sales team is only pursuing highly qualified leads. With a broader portfolio, you might be able to go after more leads knowing that you could sell something. But with a single product, you can’t afford to waste time talking to people who […] The post REPLAY Case Study: How a Life Science Startup Uses Lead Scoring to Optimize Sales Efforts appeared first on Life Science Marketing Radio.

Content Production Challenges

According to Content Marketing Institute’s Seventh Annual Content Marketing: Benchmarks, Budgets and Trends Survey, 70% of companies are going to create more original content next year, even though only half that number have a documented content strategy. Respondents to my own small survey told me that simplifying content production was their biggest challenge. Defining a strategy came […] The post Content Production Challenges appeared first on Life Science Marketing Radio.

How Will the Sharing Economy Change the Market for Life Science Products?

Marc Andreesen said “Software is eating the world.” Software has created markets that were previously unimaginable or impractical. AirBnB is the largest provider of rooms and Uber is the largest taxi service, but neither owns the rooms or the taxis. Will the same thing happen in science? It’s already beginning. There are scientists doing research without […] The post How Will the Sharing Economy Change the Market for Life Science Products? appeared first on Life Science Marketing Radio.

Heading to Where the Digital Puck is Going in Life Science Marketing

I honestly don’t know why this wouldn’t be top of your list, looking at, you know, in the spirit of not looking at where the puck is, but where the puck’s going, you have such an incredible opportunity to establish and create a business that’s future-proof. – Richard Milne, VP and Global Leader of eBusiness […] The post Heading to Where the Digital Puck is Going in Life Science Marketing appeared first on Life Science Marketing Radio.

Repurposing Content

David Shifrin of Filament Life Science Communications is helping me by repurposing content I have generated over the last four years on my blog and podcast. I was lamenting to him that I had to reschedule the episode I had planned to record and publish today because the software I use to record Skype calls wasn’t capturing any […] The post Repurposing Content appeared first on Life Science Marketing Radio.

Why You Should Make Audio a Part of Your Life Science Marketing Mix

Audio holds unique advantages over other content types. This podcast is taken from a webinar where I discussed those advantages including the ability of audio to create exceptional engagement with your customers. You ll discover what types of audio content fit different parts of your marketing funnel and how easy it can be to produce and repurpose audio into […] The post Why You Should Make Audio a Part of Your Life Science Marketing Mix appeared first on Life Science Marketing Radio.

Earned Media in Your Life Science Content Marketing Strategy

Earned media (coverage in a 3rd party publication) can be a valuable element in the overall marketing strategy for a life science company. And it may not require the services of a dedicated PR agency if you understand what your target publications are looking for and the right way to approach them. Jennifer Oladipo has covered several […] The post Earned Media in Your Life Science Content Marketing Strategy appeared first on Life Science Marketing Radio.

Using Qualitative Research to Understand Your Life Science Customer

You can use a survey to find out what fraction of your customers have a certain problem or prefer a particular solution. But if you want to know why they feel that way, you need to do some qualitative research. Qualitative research is both an art and a science. It takes planning and skill to ensure […] The post Using Qualitative Research to Understand Your Life Science Customer appeared first on Life Science Marketing Radio.

How the ACS Uses Content Marketing to Attract Scientists

The American Chemical Society uses content marketing to attract scientists to their products – journals, which contain more content. How do they do it? How do they persuade scientists to publish in their journals? Of course scientists care about Impact Factor. But that is a feature. ACS goes beyond that to tell a story about the journal […] The post How the ACS Uses Content Marketing to Attract Scientists appeared first on Life Science Marketing Radio.

How to Attract the Best Life Science Marketing Talent

When you are hiring someone for your life science marketing team, do you want the best talent currently available (looking), or the best talent possible? Because the top performers aren’t always looking to change jobs. To find them, you need to understand what motivates them. And more importantly, you need to show that in a […] The post How to Attract the Best Life Science Marketing Talent appeared first on Life Science Marketing Radio.

How to Use Archetypes for Differentiation and Internal Alignment

Can you recall your company’s mission statement? Does it help you make decisions and guide your marketing efforts? Probably not. David Chapin, chief strategist and CEO at Forma Life Science Marketing argues that an archetype is an essential tool to differentiate your brand AND as a bonus, is more effective at driving internal alignment and […] The post How to Use Archetypes for Differentiation and Internal Alignment appeared first on Life Science Marketing Radio.

REPLAY: Want Your Written Content to Attract More Business? A Copywriter Shares His Process

This is a replay of an episode from last year. I’ll be back with a new episode and some very interesting guests in two weeks. You have an opportunity. It’s in front of you every day. As a life science marketer, written content is a part of almost everything you do. Brochures, advertisements, presentations, and […] The post REPLAY: Want Your Written Content to Attract More Business? A Copywriter Shares His Process appeared first on Life Science Marketing Radio.

Best of LSMR – Volume 2 – New Approaches for Marketing to Scientists

I pulled together these highlights from the last 7 months because they tell a story of how companies are marketing to scientists differently, from the skills they want on a team all they way through to customer satisfaction. If something piques your interest or you missed one of these before, here are the links to […] The post Best of LSMR – Volume 2 – New Approaches for Marketing to Scientists appeared first on Life Science Marketing Radio.

How Decision Engines Change the Life Science Buying Journey

Offering customers a lot of choices is a double edged sword. You almost certainly can provide the solution they are looking for – if the are confident about choosing the right one. If not, they might decide to look somewhere else. How do you help customers overcome decision paralysis and make the buying process easier? […] The post How Decision Engines Change the Life Science Buying Journey appeared first on Life Science Marketing Radio.

How to Steal Your Prospect s Attention with Contextual Advertising

How can you get your marketing message in front of a niche audience of scientists? How can you find them early in the buyer’s journey before they even recognize a need? Contextual advertising lets you put (banner) ads in front of prospects when it’s relevant to what they’re doing at the moment. Alex Golubowitsch and […] The post How to Steal Your Prospect s Attention with Contextual Advertising appeared first on Life Science Marketing Radio.

Connecting the Dots Between Innovation and Value

Innovation is an essential element of the life science industry. It can also be important for your career. Adrian Pencak shares examples of how adopting innovations has helped his career and how he applies the same approach to making his company more successful. He started out as a software engineer using the stars to direct […] The post Connecting the Dots Between Innovation and Value appeared first on Life Science Marketing Radio.

Making Customers Comfortable Online While Taking Bold Chances Offline

Many small contract research organizations (CROs) don’t have a full time marketing person. But they might want one after they listen to this podcast. Olga Torres is the Director of Marketing at Averica Discovery. She started out as a Sales and Marketing Director, spending about 20% of her time doing marketing. That worked out so […] The post Making Customers Comfortable Online While Taking Bold Chances Offline appeared first on Life Science Marketing Radio.

Case Study: How a Life Science Startup Uses Lead Scoring to Optimize Sales Efforts

A life science startup with a narrow portfolio needs to ensure that its sales team is only pursuing highly qualified leads. With a broader portfolio, you might be able to go after more leads knowing that you could sell something. But with a single product, you can’t afford to waste time talking to people who […] The post Case Study: How a Life Science Startup Uses Lead Scoring to Optimize Sales Efforts appeared first on Life Science Marketing Radio.

How to Turn Customer Problems into Opportunities

“Lots of good things can happen when you treat a customer right,” says Alan Gerstein. While we’d all like to minimize customer problems, they are a natural part of doing business. You can’t possibly control everything that happens with your product once you ship it. But when a customer comes to you for help, regardless […] The post How to Turn Customer Problems into Opportunities appeared first on Life Science Marketing Radio.

How Networking Creates More Career “Shots on Goal” – Tom Sellig

Tom Sellig is the Senior Vice President of Sales at Patheon, a leading contract development and manufacturing organization. We sat down (on Skype) and talked about how networking had played a role in creating opportunities along his career path. (He and I met through networking, as a result of starting this podcast.) Networking isn’t just […] The post How Networking Creates More Career “Shots on Goal” – Tom Sellig appeared first on Life Science Marketing Radio.

Hrissi Samartzidou: Accelerating the Evolution of Life Science Marketing

Life science customers are evolving faster than we are as marketers. Hrissi Samartzidou is working to fix that. She is VP of Marketing in the Biosciences Division of Thermo Fisher Scientific. She sees the need to bring life science marketing into this new era where customers are interconnected 24/7 and, in this interview, explains how […] The post Hrissi Samartzidou: Accelerating the Evolution of Life Science Marketing appeared first on Life Science Marketing Radio.

3 Things Investors Want Life Science Startup Founders to Know

Do you need funding to move your life science startup to the next stage? Are you considering venture capital? If so, there are a few things those investors would like you to know before you make your pitch. David Shifrin has surveyed a handful of investors in his community and gathered some valuable insights that […] The post 3 Things Investors Want Life Science Startup Founders to Know appeared first on Life Science Marketing Radio.

What Life Science Startups Need to Establish Their Brand

How do you establish a brand for a life science startup even before it has a product or customers? I was curious about this process so I talked to Karan Cushman, an expert in the branding of bioscience companies as well as non-profit biomedical research institutions. We talked about: The one essential element that serves […] The post What Life Science Startups Need to Establish Their Brand appeared first on Life Science Marketing Radio.

Building a Life Science Blog for Professional Development (and 14,000 followers)

Joe Whittaker is a marketing specialist at Horizon Discovery, but he’s also the author of his own life science blog, personalizedgenes.com, for which he’s grown an audience of over 14,000 people in the last year. When I scheduled this interview, my intention was to have Joe share his secrets for building a huge following through […] The post Building a Life Science Blog for Professional Development (and 14,000 followers) appeared first on Life Science Marketing Radio.

Life Science Talent Market: Tips for Job Seekers and Hiring Managers

Are you a looking for a new job in life science marketing? Are you a life science marketing or sales manager seeking to hire someone for your team? What do you need to know about finding the best match? Jeff Protentis is a recruiter as well as a marketing and sales consultant with over 30 […] The post Life Science Talent Market: Tips for Job Seekers and Hiring Managers appeared first on Life Science Marketing Radio.

Using Structured Content for a Personalized Customer Experience

When a customer does a search on your site, can she quickly narrow down the answers or will she have to sort through hundreds of documents to find the answer she is looking for? The challenge is too much information. Wouldn’t it be better if you could serve custom content to every individual based on […] The post Using Structured Content for a Personalized Customer Experience appeared first on Life Science Marketing Radio.

What Happens When Everyone Chooses Their Own Media Channels?

Theral Timpson figured it out early and created a media channel after reading a book. Then he built a business on it. The book is Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone. And his business is a podcast, Mendelspod, where he connects people and ideas in the life sciences for […] The post What Happens When Everyone Chooses Their Own Media Channels? appeared first on Life Science Marketing Radio.

Why Storytelling Matters to Life Science Marketers

Storytelling is a word that gets thrown around a lot in marketing circles these days. But from a company perspective, what does that really mean? Why do we tell stories? And, as marketers, why do we care? Joanna Rudnick is an Emmy nominated filmmaker who understands these questions (and the answers), so I thought it […] The post Why Storytelling Matters to Life Science Marketers appeared first on Life Science Marketing Radio.

Best of LSMR – Volume 1

This episode features highlights from my most popular and favorite episodes of Life Science Marketing Radio from the last year. I include short clips from: How to Change an Organization Through Marketing Communications I Asked a Scientist How MarCom Could Be More Helpful Growing Profits through Professional Development for Life Science Sales and Marketing How […] The post Best of LSMR – Volume 1 appeared first on Life Science Marketing Radio.

What Life Science Marketers Can Do to Improve Their Skills

Dale Yuzuki started his career as a high school teacher but discovered that the technology of life science was his true passion. Having had a variety of marketing and sales roles in the life sciences, I thought he would have some good advice for marketers who want to advance in their own careers. I was […] The post What Life Science Marketers Can Do to Improve Their Skills appeared first on Life Science Marketing Radio.

Creating Online Experiences That Help Customers Engage with Your Brand

Jeremy Schoales has an unusual background for a marketer in life sciences. He came to life science marketing after a career in automotive consumer electronics. In this podcast, he shares what he learned in one world and how he has used that successfully in the other as a market development manager for content marketing at […] The post Creating Online Experiences That Help Customers Engage with Your Brand appeared first on Life Science Marketing Radio.

How PerkinElmer Integrates Events with Marketing Automation to Improve ROI

In this podcast, Marilyn Cox of the Oracle Marketing Cloud shares a case study of how PerkinElmer used marketing automation in conjunction with their events to provide a better customer experience before, during and after an event. PerkinElmer also took advantage of extensive analytics to make decisions about events that weren’t providing the best return […] The post How PerkinElmer Integrates Events with Marketing Automation to Improve ROI appeared first on Life Science Marketing Radio.

What You Absolutely Must Have to Make Marketing Automation Work

Maybe you are already using marketing automation and would like to use it better. Or you are just looking into how it might be helpful to your business and want to know how to get started. Marketing automation isn’t something you just turn on and it works. You need to put some thought into what […] The post What You Absolutely Must Have to Make Marketing Automation Work appeared first on Life Science Marketing Radio.

How to Have a Conversation with Customers Using Marketing Automation

In the first part of this series, I spoke with Guy Page of Pacific Biomarketing about how life science companies can take advantage of marketing automation to improve the buying experience for their customers and of course, generate more sales. In this second part, Guy walks us step by step through setting up a campaign, […] The post How to Have a Conversation with Customers Using Marketing Automation appeared first on Life Science Marketing Radio.

How to Educate Investors on the Biology Behind Your Life Science Startup

When you have a life science startup based on a new technology, your marketing might begin with educating customers and investors about the biology behind your product. Static diagrams may not be sufficient and animation can be expensive. So it’s helpful to understand the animation process in order to minimize revisions and keep the cost […] The post How to Educate Investors on the Biology Behind Your Life Science Startup appeared first on Life Science Marketing Radio.

Marketing and Procurement Discuss Purchase Price vs TCO

Are you marketing or selling large capital equipment like refrigerators, freezers, fume hoods where the operational expense, in terms of energy consumption, can be significant over the long term? If your product has a lower total cost of ownership (TCO), even if the initial purchase price may be higher than the alternative, what is your […] The post Marketing and Procurement Discuss Purchase Price vs TCO appeared first on Life Science Marketing Radio.

Can a Mobile App Provide Data About How Life Science Products Are Used?

Many life science companies are creating smartphone apps. Most of the those apps provide resources for scientists in the lab with the goal of keeping a brand top of mind or making it easy to find and order products. For an overview, check out the article I published on the SAMPS blog describing 8 different […] The post Can a Mobile App Provide Data About How Life Science Products Are Used? appeared first on Life Science Marketing Radio.

How to Plan and Build a Winning Social Media Marketing Strategy

Social media can be overwhelming. Even if you are just keeping up with friends, right? Understanding how to take advantage of it as part of your life science marketing strategy is an even bigger task. How do you choose the right platforms? What will it take in terms of people and resources? What can you […] The post How to Plan and Build a Winning Social Media Marketing Strategy appeared first on Life Science Marketing Radio.

Case Study: Global Live Streaming of a Seminar at an Exclusive Life Science Event

Imagine you are hosting a lunchtime seminar or workshop at an exclusive conference. Of course you’ll record the session for on demand viewing at a later date. But what if you could stream the event live to a global audience of your customers and prospects? What are the possibilities for increased brand awareness and real […] The post Case Study: Global Live Streaming of a Seminar at an Exclusive Life Science Event appeared first on Life Science Marketing Radio.

How to Create a Remarkable Experience on Your Life Science Company Blog

Is your life science company blog drawing the loyal audience you were hoping for? Do you want to write remarkable posts that raving fans share with their colleagues? Do you wish you had a proven template to make blogging easier while demonstrating your authority? You are certainly not alone. Most likely, blogging wasn’t part of […] The post How to Create a Remarkable Experience on Your Life Science Company Blog appeared first on Life Science Marketing Radio.

The Right Way to Start Your Digital Transformation

A digital transformation is not simply doing the same things that we’ve always done, except delivering messages digitally. It’s about doing new things that weren’t previously possible. And it’s not just finding ways to use all the new technology at hand, but also to use the capabilities of that technology to actually transform the way […] The post The Right Way to Start Your Digital Transformation appeared first on Life Science Marketing Radio.

How Zeiss Microscopy Developed a Successful Mobile App for Marketing

Smartphone and mobile apps can be found in everyone’s pocket these days. I recently surveyed a number of life science companies about how they are using smartphone apps for marketing and sales. Among the companies I spoke to, each had a slightly different approach. A summary of that research, including benefits for both providers and […] The post How Zeiss Microscopy Developed a Successful Mobile App for Marketing appeared first on Life Science Marketing Radio.

How to Select a System for Anything and Be Successful

How do you go about selecting a system? It could be adopting a marketing automation system, a CRM or even a new platform like LinkedIn as part of your marketing. There are a few basics that apply no matter what you are trying to accomplish. In this podcast, I talked to Kenneth Vogt, a successful […] The post How to Select a System for Anything and Be Successful appeared first on Life Science Marketing Radio.

Why Retargeting is a Must Have in Your Marketing Mix

There are few life science marketing tactics that can be considered a “must do”. Remarketing or “behavioral retargeting” may be the exception. In this episode, Carlton Hoyt explains what it is and why you almost certainly should include it as part of your marketing mix. We discuss: How behavioral retargeting works Why including remarketing is […] The post Why Retargeting is a Must Have in Your Marketing Mix appeared first on Life Science Marketing Radio.

Why Marketers Should Be Mentors to Create Long Term Growth

Are you neglecting an important part of your marketing funnel? You may be under pressure to to create content that will help close more sales immediately, but there is huge value to investing in content that has a longer lifespan. In this podcast, I talk to Nick Oswald, founder of BitesizeBio about the longer term […] The post Why Marketers Should Be Mentors to Create Long Term Growth appeared first on Life Science Marketing Radio.

How to Ensure a Consistent Brand Voice Even if You Have Hundreds of People Writing Content

I’m always encouraging life science marketers to think about how they can get more people to share the load and contribute content for marketing. Eventually, without some guidance, that leads to another challenge – maintaining a consistent corporate voice. Lack of consistency is damaging to your brand. And if you’re spending money on localization, it […] The post How to Ensure a Consistent Brand Voice Even if You Have Hundreds of People Writing Content appeared first on Life Science Marketing Radio.

Want Your Written Content to Attract More Business? A Copywriter Shares His Process

You have an opportunity. It’s in front of you every day. As a life science marketer, written content is a part of almost everything you do. Brochures, advertisements, presentations, and video scripts all need to be written well to attract customers and win business. I asked Bob Woodard how a professional copywriter goes about his […] The post Want Your Written Content to Attract More Business? A Copywriter Shares His Process appeared first on Life Science Marketing Radio.

Hamid Ghanadan Talks about Persuading Scientists and Content Marketing

Hamid Ghanadan wrote the book on marketing to scientists. Persuading Scientists: Marketing to the World’s Most Skeptical Audience lays out his vision of content-centric marketing and provides a primer on campaign architecture for our industry. In this interview, we discuss some important aspects of the book, but also the changes he has seen since its […] The post Hamid Ghanadan Talks about Persuading Scientists and Content Marketing appeared first on Life Science Marketing Radio.

Growing Profits through Professional Development for Life Science Sales and Marketing

Improving your marketing content or tactics isn’t the only way to generate more leads and increase sales. The people on your team are likely to have the biggest impact on your success. Developing their talents is an investment in long term profit growth. I recently spoke to Chuck Drucker, the founder and president of the […] The post Growing Profits through Professional Development for Life Science Sales and Marketing appeared first on Life Science Marketing Radio.

Danny Ashton Reveals the Secrets of Successful Infographics

Thinking about creating an infographic? Visual content is more engaging than straight text, and providing helpful information to your audience can be more valuable than an advertisement. I recently interviewed Danny Ashton, the founder and CEO of NeoMam Studios in Manchester, UK to learn about the best ways to use infographics, the process of creating […] The post Danny Ashton Reveals the Secrets of Successful Infographics appeared first on Life Science Marketing Radio.

I Asked a Scientist How MarCom Could Be More Helpful

I was recently a part of a spirited discussion between some scientists and marketers in the Analytical Instruments Professional Network Group on LinkedIn. It came about as a result of sharing this blog post about getting content first (in any form) and worrying about format later, which I still think is a great idea. You […] The post I Asked a Scientist How MarCom Could Be More Helpful appeared first on Life Science Marketing Radio.

How to Change an Organization Through Marketing Communications

A marketing communications team is often thought of as a service provider within a larger organization. MarCom tells the company’s stories to the outside world. But it has the potential to do much more than that. It’s possible to change an organization and make it more successful through marketing communications. I recently interviewed Taia Ergueta, […] The post How to Change an Organization Through Marketing Communications appeared first on Life Science Marketing Radio.

Trends and Best Practices for Video in Life Science Marketing

If you are using video or considering it as part of your marketing mix and want to make sure you generate as many leads as possible, you’ll want to listen to the podcast below. I sat down with Tyler Kay, the founder of Digital Creative Associates in San Francisco this week to discuss the use […] The post Trends and Best Practices for Video in Life Science Marketing appeared first on Life Science Marketing Radio.

SAMPS, Sales And Marketing Professionals in Scientific research, is the first and only organization dedicated to sales and marketing professionals within the life sciences.

The association’s goal is to serve its members who work in commercial roles for life science products and services companies and associated businesses, globally.
 
SAMPS was previously named ACP-LS. We feel that SAMPS more clearly describes the membership, and will form a better foundation from which to expand this membership globally. 
© Copyright 2019 -SAMPS-serving Sales And Marketing Professionals in Scientific research 
All Rights Reserved
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