Hamid Ghanadan, founder of Linus
Providing the synopsis of his latest book, Catalytic Experiences, strategist Hamid Ghanadan synthesizes how scientists and clinicians are dealing with the ever-increasing barrage of content and what the future holds for marketers, offering the three necessary pieces for orchestrating successful digital marketing in science and healthcare. In this keynote, Hamid will provide stories of companies that have successfully used the model for Persuading Scientists to create a new class of content marketing, and rid themselves of slaving to provide content to feed their marketing technology systems that demand that they publish, publish, publish.
Hamid Ghanadan is the founder of Linus, the strategic marketing agency that has redefined marketing for science and medical industries. A biochemist by training, Hamid has dedicated his career by studying the interplay between logic and emotion in how people understand technical information, and applying storytelling and user-experience theories to shift understanding. He is the author of two books: Persuading Scientists and Catalytic Experiences, and is a frequent speaker at industry events, corporate events, as well as the global stage at TEDx.