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SAMPS was previously Association of Commercial Professionals for Life Sciences (ACP-LS)

A New Class of Content - Catalyzing the Market Through Experiences

SAMPS 2017 Annual Meeting: Marketing

Hamid Ghanadan, founder of Linus

Hamid GhanadanProviding the synopsis of his latest book, Catalytic Experiences, strategist Hamid Ghanadan synthesizes how scientists and clinicians are dealing with the ever-increasing barrage of content and what the future holds for marketers, offering the three necessary pieces for orchestrating successful digital marketing in science and healthcare. In this keynote, Hamid will provide stories of companies that have successfully used the model for Persuading Scientists to create a new class of content marketing, and rid themselves of slaving to provide content to feed their marketing technology systems that demand that they publish, publish, publish.

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Hamid Ghanadan is the founder of Linus, the strategic marketing agency that has redefined marketing for science and medical industries. A biochemist by training, Hamid has dedicated his career by studying the interplay between logic and emotion in how people understand technical information, and applying storytelling and user-experience theories to shift understanding. He is the author of two books: Persuading Scientists and Catalytic Experiences, and is a frequent speaker at industry events, corporate events, as well as the global stage at TEDx.

SAMPS, Sales And Marketing Professionals in Scientific research, is the first and only organization dedicated to sales and marketing professionals within the life sciences.

The association’s goal is to serve its members who work in commercial roles for life science products and services companies and associated businesses, globally.
 
SAMPS was previously named ACP-LS. We feel that SAMPS more clearly describes the membership, and will form a better foundation from which to expand this membership globally. 
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