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SAMPS was previously Association of Commercial Professionals for Life Sciences (ACP-LS)

Persuading Scientists – Hamid Ghanadan at TEDx Cambridge

July 7, 2014

Tedx_CambridteTechnology. Entertainment. Design.

What do these seemingly disparate topics have in common with the rapidly approaching Annual Meeting of the Association for Commercial Professionals - Life Science?

Hamid Ghanadan.*

Hamid, author of the insightful book Persuading Scientists and President of The Linus Group, will deliver one of the keynotes at the Annual Meeting at the Boston Marriott Quincy. Along with his Linus colleagues, Hamid has established a track record of bringing leading-edge sales and marketing strategies and tactics to the life science space. From deciphering the nuances of the scientist's buying cycle to exploiting big data analytics, Hamid's presentations consistenly deliver practical, actionable information.

But if you don't want to wait until September, you can hear a synopsis of some of Hamid's thinking by viewing his presentation at the recent T(echnology)E(ntertainment) D(esign)x seminar. TEDx is a regional gathering of the highly respected TED seminars, whose tagline Ideas Worth Spreading explains why TED gatherings are consistently standing-room only.

All you have to do is click.

*There's actually a second link connecting Technology, Education, and Design with the SAMPS. Tamsen Webster, keynote speaker from the 2013 SAMPS Annual Meeting, served as executive producer of the 2014 TEDx Cambridge session.

SAMPS, Sales And Marketing Professionals in Scientific research, is the first and only organization dedicated to sales and marketing professionals within the life sciences.

The association’s goal is to serve its members who work in commercial roles for life science products and services companies and associated businesses, globally.
 
SAMPS was previously named ACP-LS. We feel that SAMPS more clearly describes the membership, and will form a better foundation from which to expand this membership globally. 
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