Like U.S. presidential candidates and reality TV shows (often indistinguishable), apps are everywhere, with the list guaranteed to grow.
But exactly how apps are used to support life science sales and marketing efforts remains to be defined, but with your help, that will soon change. The SAMPS has organized an ultra-brief survey to document the how, what and why of app usage and strategy to support the commercial life science professional.
We know you're busy, but in less than 30 seconds, you can complete a survey to help define current use and point to future needs for apps to support your business objectives and customers.
Thanks for your help.
Chris Conner is the Director of Marketing for SAMPS. He has led global marketing communications programs for major life science companies. Now the principal at Words 2 Wow Life Science Marketing LLC, Chris helps companies simplify content marketing to generate and close more qualified leads with fewer resources and less effort. He is also the host of Life Science Marketing Radio, a podcast where marketing leaders inside and outside the sciences share their knowledge to help you increase your marketing ROI.
