Info@sampssoc.org
SAMPS was previously Association of Commercial Professionals for Life Sciences (ACP-LS)

Targeted Advertising

November 5, 2014

This article originally appeared in the BioBM Consulting website.Target and Arrow

The following are a list of websites, communities, advertising service providers, etc. who provide life science marketers with the ability to target highly specific segments of scientists while being generally relevant to many or all research areas. BioBM is not affiliated with any of these companies nor do we accept referral fees from them, although we have advertised through a number of them on behalf of clients.

In order to be on this list, three criteria must be met:

  1. The company must offer the ability to target scientists across a broad range of research areas
  2. The company must offer the ability to target highly specific niches according to the needs of the marketer (as opposed to having pre-set categories)
  3. The company must be focused on advertising; they may not be a marketing agency or provider of other marketing services

If your company has an offering which meets the above criteria and you would like to be included, you are welcome to contact us. Likewise, if you are a marketer and you want to suggest an addition to the list, please let us know!

Targeted Life Science Advertising Opportunities

Company Overview Website & Contact Info Minimum Spend
PubGrade Advertising network using contextual ad targeting. Ads served across a network of more than 1200 journal websites and other websites (such as antibodypedia). http://www.pubgrade.com
info@pubgrade.com
49 241-96372530
Free trials available
ResearchGate Scientific social network with 5M+ members, 12M+ monthly visits. Allows advertising to members based on their profile, publications, etc. http://www.researchgate.com
ads@researchgate.net
49 30 200051020 (Europe)
617-939-9657 (US)
1990 €
 Quertle Advanced literature search engine which provides targeted search advertsing and email marketing. Over 350,000 users and over 2 million queries in 2013. http://www.quertle.com
Contact Janet Delicata
delicata@quertle.com
586-649-3800
Not Disclosed
 Reach Science Email service (unsolicited) targeting researchers based on publication mining. http://www.reachscience.com
sales@reachscience.com
408-641-8799
Free trial – 5000 emails
 TrendMD Native promotion of content on the websites of scholarly content publishers based on contextual and user behavior targeting. 2M+ monthly unique views, growing at ~5% per week (as of Sept. 2014) http://www.trendmd.com
Contact Paul Kudlow
paul@trendmd.com
416-568-4345
Free trials available

Carlton Hoyt

Carlton Hoyt is the founder of BioBM Consulting, which specializes in providing marketing, distribution, and operations services to life science tools and services companies. BioBM provides a wide selection of in-depth marketing and business development expertise to generate more demand and grow sales for any life science organization.
SAMPS, Sales And Marketing Professionals in Scientific research, is the first and only organization dedicated to sales and marketing professionals within the life sciences.

The association’s goal is to serve its members who work in commercial roles for life science products and services companies and associated businesses, globally.
 
SAMPS was previously named ACP-LS. We feel that SAMPS more clearly describes the membership, and will form a better foundation from which to expand this membership globally. 
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