Ian Lurie, Portent
"Content marketing" isn't supposed to mean "write tons of blog posts and hope for the best." For you, "content marketing" doesn't mean much of anything.
What you want is business. In this session, you'll learn:
- How to create content that has a real impact on your organization
- How to measure the success of that content (and how not to)
- That CONTENT ISN'T BLOG POSTS
- The look Ian gets on his face when someone says "SEO content"
View the complete agenda
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Ian Lurie is Founder, CEO and nerdiest marketing nerd at Portent, a digital marketing agency he started in the cretaceous era, aka 1995. Portent helps companies large and small rank well, spend smart and thrive online. Ian's meandering career path includes marketing copywriting, expert dungeon master, technical writing, roof consulting, bike messenger-ing, and office temp worker.