From advertisements to sales decks and endless sales-training sessions, life science companies spend tremendous resources to produce sales-enablement materials, most of which are ineffective because they simply do not induce action. In this half-day workshop, strategist Hamid Ghanadan, author of Persuading Scientists: Marketing to the World's Most Skeptical Audience, will deconstruct the sales process and provide a framework for sales enablement in order to get the rep through the door, and empower them to win the sale.
A half-day workshop prior to the SAMPS 2014 annual meeting
This program is specifically designed for sales and marketing professionals within life science companies who are responsible for creating and delivering sales messages. By participating in this workshop, attendees will develop a solid framework for how to build action-oriented sales programs in order to take control of the sales conversation.
This pre-meeting workshop is offered only through the SAMPS and seating is extremely limited. By registering early for the SAMPS Annual Meeting, attendees will have an opportunity to participate in this workshop for an additional fee of $150 per person.